Oh I do love this commercial...
Thursday, March 15, 2007
Wednesday, March 07, 2007
Personal Commercial
Executives, recruiters, hiring managers and career coaches all agree that networking is the best way to advance in your career and find the best jobs. A key aspect of successful networking and interviewing is the ability to introduce yourself concisely and create an interest on the part of the listener. This introduction is often called a 30-second commercial. Many recruiters and alumni have stated that an effective 30-second commercial is an essential part of a good first impression and that it can be a real differentiator.
Begin with a very brief summary of your experience. Next, include highlights of your most relevant strengths and attributes, your current interest or career objective and, when interviewing, a glimpse into the person behind the resume. Your commercial should not tell your life story or go into detail about any particular job or aspect of your career. The idea is to interest the listener, not bore her.
Deliver your commercial in a conversational tone. Nothing can be less effective than delivering what sounds like a canned speech when beginning a networking conversation or interview. While it is a good idea to prepare your commercial in advance, your delivery should be smooth and in your own words. Preparing an outline or a rough script in advance will help prevent you from rambling and including too much information. For example:
My name is Tom Smith and I have over 10 years of marketing experience in the life sciences and pharmaceutical industries. For the past six years, I’ve been very successful in launching new products in very competitive markets with Johnson & Johnson. With J & J, I’ve shown that I can combine strategic thinking with a common sense approach to solving marketing challenges. I’m developing a real passion for bio technology and early stage life sciences companies and am very interested in learning more about this environment. I’d love to learn more about Jones Enterprises and am looking forward to our discussion.
Practice, practice, practice! When networking, begin the conversation with your 30-second commercial. Ask for feedback on the length and effectiveness of your commercial and, if appropriate, ask for suggestions on how to improve it.
Begin with a very brief summary of your experience. Next, include highlights of your most relevant strengths and attributes, your current interest or career objective and, when interviewing, a glimpse into the person behind the resume. Your commercial should not tell your life story or go into detail about any particular job or aspect of your career. The idea is to interest the listener, not bore her.
Deliver your commercial in a conversational tone. Nothing can be less effective than delivering what sounds like a canned speech when beginning a networking conversation or interview. While it is a good idea to prepare your commercial in advance, your delivery should be smooth and in your own words. Preparing an outline or a rough script in advance will help prevent you from rambling and including too much information. For example:
My name is Tom Smith and I have over 10 years of marketing experience in the life sciences and pharmaceutical industries. For the past six years, I’ve been very successful in launching new products in very competitive markets with Johnson & Johnson. With J & J, I’ve shown that I can combine strategic thinking with a common sense approach to solving marketing challenges. I’m developing a real passion for bio technology and early stage life sciences companies and am very interested in learning more about this environment. I’d love to learn more about Jones Enterprises and am looking forward to our discussion.
Practice, practice, practice! When networking, begin the conversation with your 30-second commercial. Ask for feedback on the length and effectiveness of your commercial and, if appropriate, ask for suggestions on how to improve it.
Peace?
Check out this site - people say that Islam is the religion of peace, but they seem to forget to tell the Islamic fundamentalists that they should be peaceful. This site shows the actions of these "peaceful" people.
TheReligionofPeace.com - Islam: Making a True Difference in the World
TheReligionofPeace.com - Islam: Making a True Difference in the World
Atkins Pulls Ahead in Four-Diet Face-Off
Finally, a study that proves why I'm still healthy after Atkins for weight loss then following the Atkins concepts for a normal diet...
Low-Carb Atkins Pulls Ahead in Four-Diet Face-Off - CME Teaching Brief® - MedPage Today
Low-Carb Atkins Pulls Ahead in Four-Diet Face-Off - CME Teaching Brief® - MedPage Today
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